Business Identity
Now that you have registered your company with us, we can help you give it a visual image that allows your customers to remember you and buy your products again.
We will help you with our designers and marketing experts to create your brand
Now that you have registered your company with us, we can help you to
créate a brand that allows your customers to remember you and buy
your products again.
You should have already created a business name. Now you want to come up with something catchy that tells of your brand promise or identify.
If you don’t want to use your home address; you can get a P.O. Box at the U.S. Post Office or a mailbox at a mailing store. You can get tax deductions on a second business phone line in your home or purchase a distinctive ring to separate business from personal calls. Having a business address and phone number gives a professional appearance.
If you started your business under something other than a sole proprietor; you’ll need to obtain an EIN. But even if you are operating as a sole proprietor, and EIN can be helpful. First, it’s free, and it gives you a Federal number, so you don’t have to use your social security. Second, you’ll need it to open a business bank account.
The IRS prefers that you keep your business expenses separate from your personal account.
A good logo goes a long way in establishing your brand and business identity. Your logo should reflect what your business does. It should be unique, eye-catching and easy to identify.
Many entrepreneurs are stingy with their business cards, but they’re so affordable and easy to share. You should have a large stash and hand them out to anyone and everyone who is or knows a potential client. While you can print them at home, you don’t want to use DIY if it can jeopardize your professional image.
Depending on your business; you may not need stationery. Still, it doesn’t hurt to have some for faxing or other correspondence. Your business card resource probably has an option for stationary, envelopes and return mail stickers or stamps.
It doesn’t matter what business you’re in, you should have an online presence. Today, most people go online and not the Yellow Pages to find businesses. Further, they use the Internet to learn about you and your products or services. Websites serve as a useful form of inexpensive advertising for most businesses. Even the most basic of websites can work well as your online brochure. You may also decide to set up a blog for your home business, either in conjunction with or instead of, a home business website. Also, consider a brand ambassador program.